Ramble On Ron

Diamonds, Music and other Facets of Life

What I Learned From One Million Facebook Fans

A facebook page we started in March 2008, DiamondFans, has grown to over a million fans or “likes”. I’ve been talking about DiamondFans for a while and it’s been an wild ride up to this point. I’d say it’s become a great asset for my business and personal brand. If you’re looking for ways to [...]

Lost in Transactions

We’ve been busy here at Samuelson’s with a lot of different projects. We just hired a new Director of Marketing and there have been customers in Baltimore, Washington DC and from all over the country selling their diamonds, silver and jewelry to us. So every day I’m involved in a lot of transactions – whether [...]

A Milestone: 500,000 Facebook Diamond Fans!

We reached a big milestone a week ago. Over a half a million fans on our facebook “Diamonds” page! (I know they’re “likes” but I still call them fans). In fact, this week we’ve gained about 30,000 new fans, so the page is cruising. It’s been a great ride for the past 2 1/2 years and [...]

Facebook Bug Had My Page Losing Thousands

Last week, I noticed that my Diamonds Fan Page was losing THOUSANDS of fans a day and hundreds of fans an hour. I was at around 349,000 fans and I saw this number go down by the minute – all the way to 342,000. Of course, my natural reaction was…PANIC! How could this be? I [...]

Facebook Changes Page Policy in 24 Hours

Here’s a new one from Facebook and it is a great sign – Facebook listening to their users and actually caring about the people that make their site so great – their customers! That’s right I call them customers, not users, because we are all Facebook customers, whether we pay or not. Yesterday, Samuelson’s Diamonds [...]

Etail 2009

Our first trip to Etail 2009 was a success!  The Samuelson’s Diamonds team had a great show and I met some nice connections as well.  On Thursday I spoke to a packed room on “Leveraging Social Media to Engage Your Customers”.  It went very well with a big Q & A after.  I may have [...]

Here’s What Social Networking Is All About

I never claim to be a Social Media “Evangelist” (whatever that means) like all the whako’s on twitter, but my brother-in-law, David, (who happens to be the CFO down here at Samuelson’s) got a Facebook response that really sums it up.   He posted a link to our Samuelson’s Diamonds Fan Page on his profile and [...]

Samuelson’s Finalist in Contest for Best Online Ad

We were honored to be chosen as a Finalist in National Jeweler’s Best Online Advertising contest: “Samuelson’s Diamonds, a Baltimore, Md.-based retail jeweler, was chosen as a finalist in the contest for its use of a viral marketing campaign. The brand created a Facebook fan page simply called “Diamonds,” so that anyone searching for that [...]

A Crazy Facebook Fan Page

Well, the job of Facebook never ends. Here’s a good one. The jeweler that I talked about before who unfriended me has a son in his business. I created a group for jewelers and other people in the trade called the “Facebook Jewelers Network”. I get a request from this guy’s son to join. Well [...]