From the Baltimore Business Journal:

Ron Samuelson, CEO of Samuelson’s Diamonds in Baltimore, uses Twitter – a communication service emblazoned with a  bird logo – to spur business and attributes much of his success of the year-old account to the service.

Samuelson also has used Facebook and personal blogging to reach customers who would otherwise see him as just a guy sitting behind a counter, pandering diamonds.

…

Samuelson’s shop of 10 employees was starting in 1922, far from the days of tweets and Facebook fan pages.

“The crowd I do business with now are very tech-savvy, so we have a full service Web site too, where we drive all our traffic,” Samuelson said.

From JCK Magazine:

Facebook’s personal nature is one of the things that draw people to it. Samuelson feels it’s important for a page to have personality. “One customer who friend-requested me said, ‘That’s so cool. You are just a regular guy who plays guitar,” notes Samuelson. “And that is what sales is—you find something in common with somebody.”

From MD Daily Record:

After 87 years and three generations of selling engagement rings, the Samuelsons are trying real estate development on for size.

The family-run business, anchored by a retail diamond store at the corner of West Baltimore and North Paca streets, is teaming up with Baltimore County developer David S. Brown Enterprises and Washington-based firm A&R Development to return a key downtown Baltimore block between the University of Maryland and the central business district to its former glory as a “thriving downtown area.”

Where did they find me?  A PR firm?  An ad agency?  Did I give them free diamonds?  NO!  From MY BLOG and TWITTER FEED.  So all of you business owners out there need to get on the bus and take the ride.

As Jerry Garcia said, “The bus come by and I got on, that’s where it all began…”